How we got here
One night while thinking of creative costume ideas for my daughter Zoey's first Halloween (where she could actually walk), a light bulb went off. Actually, to be more precise, it was an LED. I had made stickman LED suits for snowboarding at night a few months prior and had a lot of extra parts laying around. I gathered everything up and got to work soldering. I wasn't too sure how my 2 year old would like becoming a human flashlight, but to my surprise, she loved it! I got the camera out and we headed outside to the driveway. The effect of a tiny little stick person was hilarious. I was going to try and edit something together but just had to share a short clip with my friends online that night. The next day we got a call from the local news, then Good Morning America, then Jimmy Kimmel Live and it went on and on. It was clear Zoey had gone viral. She had become Glowy Zoey.
I never had any plans turning it into a business until the requests started coming in. While in New York on the set of Good Morning America, I checked my email and realized I had over 1,000 people asking about where to get an LED stick person costume. It was clear that I had to find a way to get this costume to everyone so they could bring smiles and laughter to their own neighborhood.
When I first started making the LED stick figures for snowboarding, I quickly realized what types of LED's worked and which didn't. Being in sub-freezing temperatures and on someone as active as a snowboarder tends to bring to light (see what I did there?) any problems in design right away. Electronics don't like to be bent and people are very bendy. With the help of my cousin Dave Farley who had a business in China, we were able to source materials that would work best in a costume while still keeping it affordable. It's a tricky balance between quality and cost and we are constantly meeting with new suppliers to bring you the best bang for your buck.
We are currently working on digital LED suits like the "Minnie Mouse" version I created. This is an enormous challenge because digital LEDs are a lot more fragile. We have a lot of other interesting ideas that we don't want to reveal just yet. To be notified first when new products arrive and get discounts that no one else gets, you definitely want to signup for the newsletter. We only send an email about once per month, maybe a few more than that around Halloween. You'll also want to check us out on facebook to see sneak peeks on what we are up to and see customer photos and videos.
I handle everything for Glowy Zoey so if you have any questions, feel free to email me at firstname.lastname@example.org. I will try and get back to you ASAP.
CEO and Founder Glowy Zoey